CREATIVE
MARKETING
& BRAND
STRATEGY

XPRESS brought fans together through the Score to Win activation, celebrating the Saudi National Team with interactive football challenges, instant rewards, and memorable fan experiences. A great example of how experiential marketing turns passion into engagement. Score to Win 🇸🇦 Concept Statement Supporting the Saudi National Team becomes rewarding. Fans test their football skills, predict match scores, and enter for a chance to win exciting prizes while celebrating the jo

From a marketing perspective, those are only the visible assets.The real power of a brand is the meaning and emotion people attach to it. The strongest brands create experiences so powerful that consumers connect them to their own identity and lifestyle. People do not buy Rolex only to tell time.They buy status, achievement, and exclusivity. People do not buy Hermès only for leather goods.They buy heritage, craftsmanship, and rarity. But branding is not limited to luxury. Peo

Most brands focus on products. The smartest ones focus on emotions and even how a place smells. Starbucks designed its stores around the aroma of fresh coffee. In fact, many locations avoided strong breakfast sandwich smells so the coffee scent would remain the dominant emotional trigger inside the space. Cinnabon mastered the same strategy in malls. The smell of cinnamon rolls travels far beyond the shop itself, turning scent into advertising that people can literally follo

Most people walking down Disney’s Main Street believe the amazing bakery smell is coming from fresh cookies being baked nearby. But in many cases, that scent is intentionally pumped into the street as part of Disney’s experiential marketing strategy. Disney understands something many brands still underestimate: people don’t remember experiences logically they remember them emotionally. The music, the lighting, the architecture, and even the smell are all carefully designed to

Stopping advertising to save money is ineffective. Advertising is essential for - Brand Awareness - Customer Acquisition - Brand Loyalty...

This video showcases two distinct approaches in terms of experiential content. On one hand, there is a direction that aligns with...

We are thrilled to announce that XPRESS has won a Silver Award! The results for the Agency of the Year 2022 competition have just been...

The objective is to introduce Americana Craves, Americana Nabati and Americana Heroes through a roadshow inside compounds across 3 main...