Experiential Marketing / Engagement Marketing, is a marketing strategy that directly engages consumers through creating memorable and innovative customer experiences (Family fun 🤩 day Food truck/ bouncing castle/ face painting/ other activities for the whole family to experience, taste the Product and engage with kids) to create strong emotional bound between the consumers and the brand,
This is why Experiential Marketing has advantage on Traditional Marketing, TM is one way communication from the brand to consumers, therefore consumers are regarded as passive receivers of the brand message.