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Brand Leadership

Updated: Jun 27, 2021

refers to the techniques and strategies that organisations use to market a product or service. Usually, the brand leader is a best-selling product or service.

Organisation can take years to build a strong brand identity and strategy to outmaneuver competitors.

Brand leadership offers organisations a clear strategic path for future growth, pushed by brands with above-average financial results and a market value that is greater than the book value.

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