Definition of Retail Marketing and Shopper Marketing
- XPRESSMTG
- Jun 11, 2021
- 1 min read
The Definition of Retail Marketing: The process of engaging consumers while they are in-store. Basically, it focuses on the final stage of the buyer’s journey.
The Definition of Shopper Marketing: The process of engaging consumers along their entire path-to-purchase. It focuses on the buyer’s journey, from awareness to consideration to conversion.
Comments