in 1915 William Wrigley invented a new marketing Tool Brand Activation (Sampling, Direct Marketing)
1. It all started back in 1891.
When William Wrigley Jr. moved to Chicago, he started selling soap and baking soda and decided one day to throw in a free pack of chewing gum with customers' orders.
2. Juicy Fruit is the original label.
Just a few months before Wrigley's Spearmint was introduced in 1893, Juicy Fruit was released. To this day, over 100 years later, it remains the number one fruit brand in the U.S. and the most popular choice among kids. Doublemintdidn't come along until 1914.
3. Wrigley invented a new marketing technique.
Way back in 1915, founder William Wrigley Jr. made a bold move by doing something totally unprecedented for that time: He sent free samples to every address listed in the U.S. phone books. It was the first-ever direct-marketing campaign at home.
4. Wrigley gum is dentist-approved.
Orbit, Extra, and Eclipse sugargree gums were the first in the U.S. to receive the American Dental Association's Seal of Acceptance.