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Listening👂is key for business success.

It allows understanding customer needs, gathering feedback, building relationships, identifying opportunities, and improving internally. The best businesses make listening a core part of their culture.

Examples of how listening has benefited companies:

- Amazon uses customer feedback to inform product development (Amazon, 2023).

- Starbucks introduced mobile ordering based on customer requests (Starbucks, 2021).

- Lego crowdsourced new product ideas from its fan community (Lego, 2022).

- Nike utilized customer feedback to develop their Nike Air technology and expand their product lines (Nike, 2022).

- Airbnb evolved their home-sharing model by listening to host and guest experiences (Airbnb, 2023).

Listening to customers and users has driven innovation and long-term success for these companies.

Xpress Brand Activation and Marketing

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