Metrics for brand activation campaigns
The objective of a brand activation campaign should be to develop a face to face two way conversation with your customers.
Consumer engagement helps to bring life into your brand and can build a very loyal fan base. In order to succeed you need to create engaging and memorable experiences that strike real emotions with your consumer.
Here is a list of some of the measurement factors to keep in mind.
Consumer reach. targeted consumers reach according to the campaign scale.
Brand relevance. Activation strategy should relevant to the brand’s message and running campaign.
Return on investment. Activation campaigns should not always be measured alone, it should be as part of a full campaigns in financial terms and sales.
Collecting Data you will be able to capture consumer data, such as emails, social media followers and other future marketing leads and opportunities?
Long term potential. a memorable and emotional Activations campaigns can give the brand any potential to gain long term customer loyalty and good memories.
Integration capabilities. Brand activation campaign should compliment and have the ability to integrate into the overall campaign.
Uniqueness. the Idea along with the brand should have a unique value or selling proposition that get consumers attention to create word of mouth.