Experiential marketing via brand activations has been on the rise over the past decade.
in 2017 A global study shows that one in three CMOs expects to set aside 21 to 50 percent of their budgets for brand experiences.
Now you might be asking yourself, “what is brand activation?” While there are many definitions to reference, the term refers to using a campaign, event, or experience to build an emotional connection between a brand and its target consumers.
Activations and other immersive marketing events offer brands the opportunity to share their story, personality, and mission alongside their products in order to win over consumers.