What is brand activation & consumer engagement?
Any campaign, experience, event, in store in mall or any touch point that enables a brand to interact and engage directly with the consumer with the intention of building brand loyalty and create traffic around the brand/product is considered as brand activation. Brand Activation marketing activities have grown in popularity in response to the changing attitude towards traditional marketing and the rise of experiential technology.
Why does Brands needs brand activation?
In brie, brand activation is the process of driving consumer to engage through interaction and experiences the brand. It is a new approach towards marketing and is achieved by innovative concepts like experiential marketing, engagement and other activation solutions. Brand activation is a highly effective marketing tool to get into the consumer mind and emoti.