CREATIVE
MARKETING
& BRAND
STRATEGY

Salvador Dalí paid for dinners with checks nobody would cash. He would sign them and add a small sketch, making the check worth more than the bill itself. So restaurants kept the artwork instead of the money. From a marketing perspective, this is brand equity at its purest form. Dalí understood that perceived value can become more powerful than money itself. His name carried cultural status, rarity, and value. The check was no longer paper it became an asset. When perception

Without recognition, a brand fails to stand out. Consumers have little reason to choose it over others, leading to price competition....

It allows understanding customer needs, gathering feedback, building relationships, identifying opportunities, and improving internally....

When starting a new marketing project, there are two important documents that guide the process: The client brief is provided by the...

This video showcases two distinct approaches in terms of experiential content. On one hand, there is a direction that aligns with...

- Conduct thorough market research to understand your target audience, competitors, and market trends. - Define your product's unique...

1. Clear and Consistent Brand Messaging: A healthy brand communicates its values, mission, and unique selling propositions clearly and...

We are thrilled to announce that XPRESS has won a Silver Award! The results for the Agency of the Year 2022 competition have just been...

The objective is to introduce Americana Craves, Americana Nabati and Americana Heroes through a roadshow inside compounds across 3 main...

Starbucks CEO Howard Schultz, along with executive vice president and chief marketing officer Brady Brewer, explained to investors during...

Celebrating a ten-years anniversary milestone is a big achievement in itself. It’s a celebration for all who have been a part of XPRESS ...

You'll be on your way to a great day when you pour a bowl of Kellogg's Corn Flakes® cereal into your breakfast bowl. Objective of the...

Studies show that when employees work in an open or "creative" work space, they too become more creative in their work. Collaboration...