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A brand without awareness is just a commodity.
Without recognition, a brand fails to stand out. Consumers have little reason to choose it over others, leading to price competition....
XPRESSMTG
Jun 26, 20241 min read
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Listening👂is key for business success.
It allows understanding customer needs, gathering feedback, building relationships, identifying opportunities, and improving internally....
XPRESSMTG
Jun 14, 20241 min read
2 views
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Client Brief vs. Creative Brief: What is the Difference?
When starting a new marketing project, there are two important documents that guide the process: The client brief is provided by the...
XPRESSMTG
May 21, 20241 min read
11 views
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Experiential Marketing / Content
This video showcases two distinct approaches in terms of experiential content. On one hand, there is a direction that aligns with...
XPRESSMTG
Mar 28, 20242 min read
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The basics of launching a new product from a marketing and sales perspective:
- Conduct thorough market research to understand your target audience, competitors, and market trends. - Define your product's unique...
XPRESSMTG
Mar 25, 20241 min read
7 views
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5 signs of a Healthy Brand
1. Clear and Consistent Brand Messaging: A healthy brand communicates its values, mission, and unique selling propositions clearly and...
XPRESSMTG
Mar 1, 20241 min read
7 views
0 comments

XPRESS has won a Silver Award!
We are thrilled to announce that XPRESS has won a Silver Award! The results for the Agency of the Year 2022 competition have just been...
ronysawan
Feb 1, 20231 min read
9 views
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First Americana food truck Activated by XPRESS
The objective is to introduce Americana Craves, Americana Nabati and Americana Heroes through a roadshow inside compounds across 3 main...
ronysawan
Oct 31, 20221 min read
31 views
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Starbucks plans a ‘global digital community’ around coffee with an #nft (loyalty program)
Starbucks CEO Howard Schultz, along with executive vice president and chief marketing officer Brady Brewer, explained to investors during...
XPRESSMTG
Jun 1, 20221 min read
17 views
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@xpressmtg 10 years of success
Celebrating a ten-years anniversary milestone is a big achievement in itself. It’s a celebration for all who have been a part of XPRESS ...
XPRESSMTG
Sep 2, 20211 min read
49 views
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Kellogg’s Brand activation KSA
You'll be on your way to a great day when you pour a bowl of Kellogg's Corn Flakes® cereal into your breakfast bowl. Objective of the...
XPRESSMTG
Aug 27, 20211 min read
44 views
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The power of open work space
Studies show that when employees work in an open or "creative" work space, they too become more creative in their work. Collaboration...
XPRESSMTG
Jun 30, 20201 min read
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